Have you ever tried writing ad copy and found it lacked?
Have you ever run an advertisement and got less than desirable results?
Writing killer ad copy is as much a science as an art! That's right. There is a simple formula that leads to great copy, that will grab your customers attention and hold it!
The goal is to deliver you message with impact, and lead your customers to your "call to action", in most case , a sale!
If you have ever tried to write your own ad copy or struggled getting a market message simple enough to explain to a friend, you will understand how hard it can be to write killer copy!
Check out this great vid in which Rich shares some of the key elements.