If you have ever aimed high in your life, your career or your business, you will probably know how beneficial it is to have a blueprint to follow! The question is, just how much can you model from someone else, and when do you need to carve out your own path?

In the video, Rich shares some great thoughts on the benefits of modelling, a technique adopted by almost every successful entrepreneur and business. After all, you don’t always have to be “brand new”… sometimes its far more effective to be ‘me too’?!?